Have you ever marveled as a competitor's marketing effort ascended to the top of the digital Olymp? How can certain organizations make their marketing initiatives seem effortless? A strategically planned management strategy is essential for successful marketing, whether you're concentrating on social media, email marketing, public relations, or any other aspect.
You can effectively assess, innovate, and carry out campaigns with the correct procedure. In this article, we are going to outline 5 steps that will help you set up a marketing management process to lead your team to success.
Marketing management process
The marketing management process is not an instruction manual you write once and then put away for good. It is a dynamic, long-term, and changing component of your marketing strategy.
It demands action, analysis, and flexibility as a result.
A strategic marketing management approach has a number of objectives. So, to achieve an outstanding result you should:
■ Increase team productivity
■ Encourage fruitful collaboration
■ Create measurable goals
■ Document the strategy and results
■ Monitor results
■ Optimize improvements for future campaigns
5 steps to make the process rock
If you are a marketing manager, you are already familiar with the fundamentals of marketing. We won't go through how to develop buyer personas or run an SEO campaign; instead, we'll concentrate on developing, implementing, and measuring a plan that converts clients quickly.
Here are five steps for setting up a structured and effective marketing management process.
Step 1: Do Analysis
A data-driven marketing management process is built on analysis. You have to possess full information on your target audience and rivals and do market research. At this point, many businesses use SWOT analysis.
Marketing teams must have a thorough awareness of their target market, including their wants, problems, and pain areas. Your existing client data may also provide information on the preferences and practices of your market.
To evaluate the success of prior campaigns, you should also analyze their KPIs.
In addition, using a centralized digital workplace platform makes this procedure much easier. You may simply track ongoing campaigns in order to spot patterns and evaluate the effectiveness of your marketing initiatives.
Step 2: Set precise goals
About half of the companies view attracting new customers as their primary objective. Although there are several ways that marketing teams might gauge their effectiveness. These might include:
Number of qualified leads in a certain period
Target customer engagement level
Conversion rate
Brand awareness level
The SMART system is frequently used to assess if marketing goal-setting is successful. With this system your goals are:
■ Specific: The goal clearly states what should be done and who will do it so that it’s understandable for everyone.
■ Measurable: You can assess your goals and progress by measuring them. It helps you stay on schedule and on track.
■ Achievable: Setting realistic goals makes the project more likely to succeed.
■ Relevant: A relevant goal makes sense when it corresponds to the project's vision, and the community's culture and organizational structure.
■ Time-bound: Every goal should have a specific timeline for completion
Step 3: Harness your tools
Marketing managers frequently handle many campaigns across various platforms at once.
They use templates to lead their team members along a single, consistent route to guarantee everything goes off without a hitch.
Templates come as a useful tool when you launch a new campaign. If you update existing ones to launch new campaigns more quickly, you won't need to start from scratch. Thus, choose a marketing campaign template that will enable you to visualize objectives and base decisions on verifiable information.
Step 4: Introduce automation
To retain competitiveness and use resources effectively, task automation is essential. In fact, the cost of marketing automation technologies is rising so quickly that it is expected to surpass $25 billion by 2023, growing at a pace of 14% annually.
Your team will be most effective with a system that has automation and integration so that they can concentrate on creative jobs while technology takes care of the repetitive and tiresome ones.
Step 5: Monitor your campaigns
The last stage of your marketing management process should be the monitoring of your campaigns to make sure everything is going according to plan.
You can check if you're reaching the goals you set at the start of the process by monitoring your data in real time. Additionally, you may refine and improve them for the next campaigns. Pick a piece of software that makes it easy for you to keep track of both current and past campaigns. This will help you identify the trends that emerge or change in relation to your target market.
Optimization
Great marketing initiatives are orchestrated by a competent leader, but they are driven by a marketing team.
Understanding and putting into practice all 5 elements of the marketing management process is crucial if you want to effectively lead your team, whether you're a marketing manager or a business owner.